Brazil is the largest and most populous country in South America.  Its thriving economy is expected to be the 5th largest in the world by the end of 2012 and the country is the gateway to the Mercosur market. Brazil represents an immense potential marketplace for organizations of all types and sizes.

Brazil’s distinctive cultural heritage has been influenced by a variety of diverse populations and cultures. It is crucial to have a basic understanding of its history, culture and work practices before attempting to “do business with the Brazilians.”

COURSE BENEFITS

This workshop will provide you and your organization with practical insights and strategies into Chinese culture and society. Doing Business in Brazil will help establish relationships, avoid costly pitfalls and mistakes, and improve existing working relationships with your Brazilian counterparts.

Who should attend?

  • Companies and organizations who are considering doing business in Brazil
  • Organizations experiencing difficult interactions with Brazilian partners, staff or suppliers
  • Individual consultants looking to broaden their network and expand their business
  • Public sector employees working with Brazilian counterparts
  • Academic institutions

Learning Objectives

Courses participants will:

  • learn key points about Brazilian history, culture and contemporary society
  • understand the influence of culture on behaviour
  • communicate effectively in an international/intercultural environment
  • go beyond dos and don’ts and develop strategies to avoid or overcome intercultural
  • negotiate the win-win deal

Methodology

Doing Business in Brazil is a blended solution workshop mixing online resources and an interactive workshop based on adult education principles and led by one of our experienced trainers.  Workshops also include presentations by subject matter experts matched to your sector. Each participant receives an electronic course package with materials, case studies and job aids.

Duration

Doing Business in Brazil is a 1-day course. Graybridge Malkam can adapt this course to meet the specific needs of your organization.

When and Where?

Courses are offered on client or Graybridge Malkam premises and are available on-demand.