White Paper - Unconscious Bias

Understanding our brain's processes for bias control and better decision making.

Being aware of the existence and implications of unconscious bias is a key step to advancing in the journey of diversity and inclusion. It is particularly important to be aware of unconscious bias and successfully manage it as it can cause/lead to decisions proved to be unfounded, and can skew our actions based on irrational judgments. It has the potential to easily de-rail a career, hurt brands and interfere with trusting, productive relationships. This paper will explore unconscious bias to help us begin to “know what we don’t know” about our biases based on findings from neuroscience. It will highlight conditions where unconscious biases show up, and ways they can be avoided and overcome using concrete actions and conscious strategies applicable in the workplace and everyday life.

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